Simon is publishing an on going series of campaign guides under the title “Paid to Win”. These guides are available as ebooks from Amazon. These explain campaigning in New Zealand in practical terms, based on Simon’s experience in a large number of campaigns over the last 15 years.


Paid to Win I: A Campaign Professional’s Guide to Winning Campaigns

Simon Lusk is one of New Zealand’s few professional campaign managers. Paid to Win is an outline how to win campaigns in New Zealand, dealing with topics as varied as finding a good candidate, fundraising, analysing an electorate, winning selection, and much more.

The first chapter of the series is an introduction to campaign basics in New Zealand. It provides an outline of the important parts of campaigning, giving candidates and campaign managers an insight to what has and has not worked in New Zealand campaigns Simon has worked on.

Paid to Win II: Which Party?

This chapter outlines the decisions an aspiring politicipaidtowinan needs to make before entering politics. Do they want to effect change or protest? Do they want to forge a career where they can reach a senior front bench position in a portfolio that matters, or do they want to be a foot soldier promoting a cause?

Which party to join, why minor parties never effect real change, why a safe seat matters, and other factors in deciding when and where a candidate should run are all answered in this chapter.

Running for a minor party usually results in a minor political career, so Simon advises aspiring politicians to avoid minor parties. He is especially scathing about the lack of professionalism in the Greens, and the Greens failure to make it into government.

paidtowinIIWinning Local Government Campaigns

Local Government Elections in New Zealand are largely amateur, with candidates self funding or spending very little. There is little support for candidates, so most make up their campaign as they go along.

Simon Lusk is one of the few professional campaigners in New Zealand. He has been involved in Local Government elections since 2007. This book is his guide to how to run a local government campaign.

He discusses most aspects of campaigning, including campaigning materials, campaign law, Get out the Vote campaigns and candidate preparation. He also explains how to fund raise for a local government campaign, and how to build a rapport with the media who will be covering the election campaign.

Simon also acts for groups who are unhappy with the direction their council is taking. Local government politicians and bureaucrats can cost businesses vast amounts of time and money. It is almost always cheaper to run a campaign to change a council than it is to fight a council in court.